Oklahoma Christian University: Admissions Marketing Campaign

Oklahoma Christian View book
Oklahoma Christian University
Founded in 1950, Oklahoma Christian is a four-year liberal-arts university affiliated with the Churches of Christ that provides academic programs based on christian value.

Other Churches of Christ based universities include Harding University, Abilene Christian and Pepperdine University.

Designed and produced by McKinley Browne Publishing, this 32-page freshman view book is the center piece to an admissions marketing campaign that includes a new website with online enrollment and admission applications, direct-mail packet and brochure, postcards, letterhead and recruitment business cards.

The new website also included a 360° Quicktime VR tour of the campus, which was featured on Apple.com.

Project Details

Client: Oklahoma Christian University
Writers and Conributors: Dawn Shelton, Mike Scales, Kyle Wray, Risa Forrester, Brady Walcott, Dr. Jeanine Varner, Connie Penick, Justin Hatfield, Susan Smith, David G. Fitzgerald, Michael Hardeman, John Elk III
Creative Director/Designer: Scott Horton
Photographer: Joseph Mills Photography
Printing Press: Heritage Press
Category: Communication and Publications

Skills: Strategic planning, project management, publication design, print-production, website design and development, content strategy.